Kamboj, Shampy; Matharu, Manita; Gupta, Megha - In: Cleaner and responsible consumption 9 (2023), pp. 1-10
The ongoing transition in consumer attitudes toward organic products may lead to the rise of organic food; therefore, it is critical to study customers' purchasing intentions toward organic food in a developing country like India. The main objective of this study is to examine what motivates...
