Seit Januar 1996 gibt es im Fachbereich Wirtschaftswissenschaft an der Gerhard-Mercator-Universität-GH-Duisburg das Projekt Hochschulmarketing. Es entstand vor dem Hintergrund der aktuellen Diskussion um die Intensivierung des Wettbewerbs zwischen Hochschulen und zielt darauf ab, die...

The article considers the significance, motifs and prospects of the higher education internationalization, as that of the subsequent process of globalization. The strategy of internationalization of the higher educational institutions is assessed in Georgia, the country having been an active...

International staff mobility is promoted in the European Higher Education Area (EHEA), and China. Combining theory in strategic entrepreneurship and cultural difference, this study investigates the implementation of staff mobility in a cross-cultural context. A unique, two-phase research...

This unique and fascinating book is written for tertiary level students in the multicultural classroom, whether studying abroad or at home alongside international students. It relates a genuine understanding of the student perspective of learning in a multicultural classroom, highlighting how...

In the current century, it is becoming more and more critical and important for every individual to have a global perspective in pursuing and shaping his/her future. Through studying abroad people can realize their full potential to benefit the community and nation. International students are an...