The paper is an attempt to find out factors influencing online buyers, as well as those factors which affect non buyers for not to shop online. As buyers market can be divided into number of segments which facilitate marketers to design their strategies that leads them toward success. Therefore...

Young consumers are playing vibrant role in online shopping. The increasing use of Internet by the younger generation provides an emerging prospect for online retailers. Recognizing the factors affecting young consumers' buying behaviour would be of greater help to develop their marketing...

Enhancing employability skills of management students is challenge before the institutes of management education. Management education is not able to identify the way and out to develop employability skills also in a puzzle to select a proper approach that may have more employability...

Developing countries, individuals have a more entrepreneurial spirit compared to develop countries. Individuals in developing countries, however, lack the necessary skills to take their businesses to the global level. MBA curriculum is trying to tackle this situation by providing various...

Enhancing employability skills of management students is challenge before the institutes of management education. Management education is not able to identify the way and out to develop employability skills also in a puzzle to select a proper approach that may have more employability...