This chapter explores two key areas of the text – notably “children as consumers: A focus on developing countries” and “consumerism and consumer protection in developing nations.” By integrating these two streams the chapter highlights the implications of the marketing activities...

Introduction -- 1. Introduction to African Digital Entrepreneurship; Nasiru D. Taura, Elvira Bolat and Nnamdi O. Madichie -- 2. Innovation Hubs in Africa: What Do They Really Do for Digital Entrepreneurs?; Nicolas Friederici -- 3. Renegotiating Legitimacy in the Digital Age: Insights from...

This exploratory article highlights developments in the African (defined to include sub-Saharan Africa and North Africa) mobile telephony market. While observing the renewed pattern of foreign direct investment (FDI) from and to emerging markets in a value-added sector (mobile telecoms), this...