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Anatomie des Marketing - wie d...
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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ECONIS (ZBW)
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Informationen: zentrale Güterkategorie des Electronic Commerce
Meyer, Anton
;
Blümelhuber, Christian
;
Specht, Mark
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 297-312)
.
2002
Persistent link: https://www.econbiz.de/10001648518
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Relationship marketing success through investments in services
Meyer, Anton
;
Blümelhuber, Christian
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 107-125)
.
2000
Persistent link: https://www.econbiz.de/10001456711
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