Mohd Hizam Hanafiah; Mohd Faizal Abdul Ghani; Rosmah Mat Isa - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-16
The franchising sector demands a high level of assurance and commitment. This is because creating entrepreneurial value … is at the core of any franchising strategy. However, little is understood about what causes franchised businesses … success factors in franchising business firms. The characteristics of franchisors and franchisees that can contribute to the …