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Success factor
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Market vision and market visioning competence: impact on early performance for radically new, high-tech products
Reid, Susan E.
;
DeBrentani, Ulrike
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 500-518
Persistent link: https://www.econbiz.de/10003980063
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Divergent thinking and market visioning competence : an early front-end radical innovation success typology
Reid, Susan E.
;
DeBrentani, Ulrike
;
Kleinschmidt, Elko J.
- In:
Industrial marketing management : the international …
43
(
2014
)
8
,
pp. 1351-1361
Persistent link: https://www.econbiz.de/10010473311
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3
Market vision and the front end of NPD for radical innovation : the impact of moderating effects
Reid, Susan E.
;
DeBrentani, Ulrike
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 124-139
Persistent link: https://www.econbiz.de/10010219673
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