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Annäherung an das Thema -- Vorteilsmanagement in elektronischen Märkten -- Innovative Markteintrittsstrategien in Wissenschaft und Forschung -- Die strategische Ausgangssituation des Innovators im elektronischen Markt -- Strategische Ziele und erfolgsrelevante Maßnamen eines innovativen...
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Purpose - The purpose of this study is to investigate the influence of digital transformation on the intersection of marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature while considerable amount of research exists...
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