The quest for enduring success -- What--a framework for enduring success -- How--strategies to implement the framework -- Who--a commentary on leadership -- So what?--a comparison with prior studies -- Epilogue : learning from the history of outstanding corporations

"Proven pathways for taking ideas to implementation. We all have ideas--things we want to do or create--but only some of us will do what it takes to see those ideas come to pass. In Good Idea. Now What? readers will discover some of the essential values and principles that guide successful...