Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental...

Introduction. Lead from the future -- Part I. Principles: The perils of the present forward fallacy -- Thinking from the future back -- Part II. Application: Creating an inspiring and actionable vision -- Converting vision to strategy -- Programming and implementing your strategy -- Part III....