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How to manage international development (ID) projects successfully : is the PMD Pro1 Guide going to the right direction?
Hermano, Víctor; López-Paredes, Adolfo; Martin Cruz, … - In: International journal of project management : the … 31 (2013) 1, pp. 22-30
Persistent link: https://www.econbiz.de/10009683840
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Order, positioning, scope and outcomes of market entry
Rodríguez-Pinto, Javier; Rodríguez-Escudero, Ana Isabel; … - In: Industrial marketing management : the international … 37 (2008) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10003701491
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Do proactive and reactive causes to delete a brand impact deletion success? : the role of brand orientation
Temprano-García, Víctor; Rodríguez-Escudero, Ana Isabel - In: The journal of asset management 27 (2020) 2, pp. 211-226
Persistent link: https://www.econbiz.de/10012298776
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How to build a brand-oriented family firm : the impact of socioemotional wealth (SEW) dimensions
Temprano-García, Víctor; Pérez-Fernández, Hector; … - In: Journal of business research : JBR 163 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303756