Martínez-Cháfer, Luis; Molina-Morales, F. Xavier; … - In: Business research quarterly : BRQ 26 (2023) 3, pp. 182-195
This article analyzes the determinants of successful crowdfunding initiatives using a sample of 5,251 projects from the reward-based Spanish platform Verkami. In contrast to most of the literature that has measured success with a dichotomous variable, we approach success with a continuous one,...