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Search engine advertising adoption and utilization : an empirical investigation of inflectional factors
Jafarzadeh, Hamed; Aurum, Aybüke; D'Ambra, John; … - In: Journal of organizational computing and electronic commerce 25 (2015) 4, pp. 402-427
Persistent link: https://www.econbiz.de/10011398671
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Analysing search engine advertising research : synthesis of two decades of research
Jafarzadeh, Hamed; Aurum, Aybüke; D'Ambra, John; … - In: International journal of information systems and change … 7 (2015) 4, pp. 308-337
Persistent link: https://www.econbiz.de/10011550073