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We consider an ad network's problem of allocating the auction for each individual impression to an optimal subset of advertisers, with the goal of revenue maximization. This is a variant of bipartite matching, except that advertisers may strategize by choosing their bidding profiles and their...
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grown into a multibillion-dollar market. Providers of keyword advertising, such as Google and Yahoo!, profit by auctioning …
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We study the implications of delegating bids to a bidding agency for the revenues and efficiency of the Generalized Second-Price auction, the standard sales mechanism for allocating online ad space. The agency maximizes both its own profits and the advertisers' surplus and implements collusive...
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starting point, I analyze the differential accumulation strategies of Google and Microsoft. I present qualitative and … quantitative evidence demonstrating that, despite the fact that Google and Microsoft currently derive the majority of their profits …
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Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online … innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and … Facebook’s services, it explains how digital advertising companies' revenues could be taxed based on the respective country in …
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We use data from Google Trends to predict the effect of the COVID-19 pandemic on future births in the United States …. First, we show that periods of above-normal search volume for Google keywords relating to conception and pregnancy in US …-validation criteria. Third, we use data on Google searches during the COVID-19 pandemic to predict changes in aggregate fertility rates in …
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