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~subject:"Suchmaschine"
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Suchmaschine
Werbung
13,843
Online-Marketing
13,119
Internet marketing
13,004
Advertising
11,312
Werbewirkung
7,984
Consumer behaviour
7,893
Konsumentenverhalten
7,784
Advertising effects
7,758
Social Web
6,007
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6,000
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2,726
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2,708
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2,183
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2,054
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2,051
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2,037
Theorie
1,932
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1,899
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1,891
Theory
1,889
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1,888
Marketing management
1,871
Markenimage
1,785
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1,772
Relationship marketing
1,766
Beziehungsmarketing
1,760
USA
1,754
Marketing
1,744
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1,742
United States
1,589
Internet
1,525
advertising
1,406
Germany
1,260
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1,073
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1,004
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902
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891
social media
849
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648
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86
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Jerath, Kinshuk
13
Penta, Antonio
12
Skiera, Bernd
11
Decarolis, Francesco
10
Ghose, Anindya
9
Jansen, Bernard J.
9
Chen, Jianqing
8
Goldmanis, Maris
8
Sayedi, Amin
8
Whinston, Andrew B.
8
Yang, Sha
8
Pal, Pallavi
7
Sapi, Geza
7
Yang, Yanwu
7
Shakhgildyan, Ksenia
6
Simonov, Andrey
6
Suleymanova, Irina
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Abou Nabout, Nadia
5
Edelman, Benjamin
5
Hosanagar, Kartik
5
Lammenett, Erwin
5
Long, Fei
5
Stepanchuk, Tanja
5
Viswanathan, Siva
5
Xu, Lizhen
5
Yao, Song
5
Abhishek, Vibhanshu
4
Abrams, Zoë
4
Agarwal, Ashish
4
Ceyp, Michael
4
Cornière, Alexandre de
4
Gerstmeier, Eva
4
Ghosh, Arpita
4
Gong, Jing
4
Grewenig, Elisabeth
4
Katona, Zsolt
4
Kim, Dongwoo
4
Lergetporer, Philipp
4
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5
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1
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1
Galileo Press
1
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1
National Bureau of Economic Research
1
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1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
epubli GmbH
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Information systems research : ISR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
10
CESifo working papers
9
Electronic commerce research and applications
9
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
SpringerLink / Bücher
7
Discussion papers / CEPR
6
Journal of electronic commerce research : JECR
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science
5
Quantitative marketing and economics : QME
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Discussion paper / Centre for Economic Policy Research
3
Games and economic behavior
3
Johnson School Research Paper Series
3
Journal of marketing analytics : JMA
3
Journal of retailing and consumer services
3
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ECONIS (ZBW)
718
USB Cologne (EcoSocSci)
12
EconStor
2
BASE
1
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1
Position effects in search
advertising
and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
2
First-price auctions in online display
advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
3
Competitive
advertising
on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
4
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
5
Online
advertising
as passive search
Ursu, Raluca
;
Simonov, Andrey
;
An, Eunkyung
-
2021
Persistent link: https://www.econbiz.de/10012517681
Saved in:
6
Internet: liability of search engine providers and advertisers for use of keywords in sponsored links
De Freitas, Ian
;
Headdon, Toby
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 76-77
Persistent link: https://www.econbiz.de/10003763984
Saved in:
7
Optimal quality scores in sponsored search auctions : full extraction of advertisers’ surplus
Yoon, Kiho
- In:
The B.E. journal of theoretical economics
10
(
2010
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10009545024
Saved in:
8
Search engine
advertising
(SEA) or organic links : do customers see the difference?
Kobylanski, Andrzej
- In:
Journal of business & economics research
10
(
2012
)
3
,
pp. 179-190
Persistent link: https://www.econbiz.de/10009522311
Saved in:
9
Display
advertising
's competitive spillovers to consumer search
Lewis, Randall
;
Nguyen, Dan
- In:
Quantitative marketing and economics : QME
13
(
2015
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011348304
Saved in:
10
Keyword
advertising
is not what you think : clicking and eye movement behaviors on keyword
advertising
Lo, Shao-Kang
;
Hsieh, Ai-Yun
;
Chiu, Yu-Ping
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 221-228
Persistent link: https://www.econbiz.de/10011348321
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