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Relationship multiplexity, multiple resource acquisition, and export performance of emerging-market firms

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Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)

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A behavioral model of international channel relationships

Hirshberg, Ronit Segal; Shoham, Aviv - In: Journal of business-to-business marketing 24 (2017) 4, pp. 257-282

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Learning by supplying

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Availability of resources through buyer-seller relationships

Baxter, Roger - In: Business-to-business marketing management : strategies, …, (pp. 119-140). 2012

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The flexibility of logistics service providers and its impact on customer loyalty : an empirical study

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Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

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Value-creating relationships : focusing on the human level

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How salespeople facilitate buyers' resource availability to enhance seller outcomes

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