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The role of learning in value co-creation in new technological B2B services

Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252

Persistent link: https://www.econbiz.de/10010345207

Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10009761863

Matching co-innovation project types to diverse customer relationships : perspective of an industrial technology supplier

Lehtimäki, Tuula; Komulainen, Hanna - In: International journal of innovation and technology … 18 (2021) 1, pp. 2050048-1-2050048-29

Persistent link: https://www.econbiz.de/10012613074

Exploring value co-creation in the emerging business service context

Komulainen, Hanna; Tapio, Jarkko - In: International journal of services and operations management 14 (2013) 4, pp. 399-420

Persistent link: https://www.econbiz.de/10009742830

The value of long-term co-innovation relationships : experiential approach

Lehtimäki, Tuula; Komulainen, Hanna; Oinonen, Minna; … - In: International journal of business innovation and research 16 (2018) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10011955795