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~subject:"Supplier relationship management"
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Supplier relationship management
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
4
Relationship marketing
4
Brand image
3
Markenimage
3
Artificial intelligence
2
B-to-B-Marketing
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B2B marketing
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Brand management
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Business-to-business marketing
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Customer equity
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Customer value
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E-commerce
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Electronic Commerce
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Kundenwert
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Künstliche Intelligenz
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Lieferantenmanagement
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Markenführung
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Parasocial relationship
2
Advertising effects
1
Artificial intelligence assistant
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Artificial intelligence service
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Augmented reality
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B2B customer loyalty
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B2B parasocial relationship
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Betriebliche Wertschöpfung
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Brand
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Brand equity
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Brand familiarity
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Business model
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Celebrity endorsement
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Celebrity endorser
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Celebrity-Werbung
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China
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Customer integration
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Dynamic brand experience
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Entrepreneur endorser
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Kim, Kyung Hoon
2
Moon, Hakil
2
Wang, Shuman
2
Yu, Xiaolei
2
Yuan, Chun Lin
1
Yuan, Chunlin
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
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2
Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 221-230
Persistent link: https://www.econbiz.de/10012322045
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