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Buyer attractiveness as a catalyst for buyer-supplier relationshipdevelopment
Makkonen, Hannu; Vuori, Mervi; Puranen, Miia - In: Industrial marketing management : the international … 55 (2016), pp. 156-168
Persistent link: https://www.econbiz.de/10011503649
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Sharing the burden of integration : an activity-based view to integrated solutions provisioning
Ahola, Tuomas; Vuori, Mervi; Viitamo, Esa - In: International journal of project management : the … 35 (2017) 6, pp. 1006-1021
Persistent link: https://www.econbiz.de/10011736638
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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Do relationships facilitate growth in small technology firms?
Westerlund, Mika; Rajala, Risto; Leminen, Seppo; … - In: International journal of technoentrepreneurship : IJTE 3 (2015/2017) 3, pp. 228-243
Persistent link: https://www.econbiz.de/10011719647
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A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu; Saarikorpi, Mervi; Rajala, Risto - In: Industrial marketing management : the international … 81 (2019), pp. 65-77
Persistent link: https://www.econbiz.de/10012107681