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Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.; Ivens, Björn Sven; Kutschma, … - In: Industrial marketing management : the international … 119 (2024), pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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Distributor sharing of strategic information with suppliers
Frazier, Gary L.; Maltz, Elliot; Antia, Kersi D.; … - In: Journal of marketing 73 (2009) 4, pp. 31-43
Persistent link: https://www.econbiz.de/10003860858
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Transaction costs, opportunism, and governance : contextual considerations and future research opportunities
Rindfleisch, Aric; Antia, Kersi; Bercovitz, Janet E. L.; … - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 211-222
Persistent link: https://www.econbiz.de/10003998109
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Outsourcing customer support : the role of provider customer focus
Wuyts, Stefan; Rindfleisch, Aric; Citrin, Alka - In: Journal of operations management 35 (2015), pp. 40-55
Persistent link: https://www.econbiz.de/10011284727