Purpose: The management of B2B supply chains that involve many stakeholders re-quires traceability processes. Those processes need to be secured. Furthermore, quality traceability data has to be transparently shared among the stakeholders. In order to improve the traceability process, we propose...

The topic of consumer behavior in a social context is important due to its influence on the behaviors and attitudes of individuals. New online business models are adopting open innovation practices focused on improving their sales channels through their technological capacity. In this paper, we...