Purpose - The objectives of this research is to propose and test an effective conceptual model using selected behavioural constructs: "coercive power sources," "non-coercive power sources," "economic satisfaction," "non-economic satisfaction," "trust," "cooperation," "switching costs," and...

By increased outsourcing of activities apparel retailers are gaining greater control over strategic activities, which were formerly the remit of manufacturers or which were the source of the manufacturer's competitive advantage. This study aims to investigate the factors that determine the...

With increased outsourcing of activities, apparel retailers are gaining greater control over strategic activities, which were formerly the remit of manufacturers or which were the source of the manufacturer's competitive advantage. The study aims to investigate the factors that determine the...