In today's complex business environment, conflicting relationships among firms are becoming the norm. Firms can be supply chain partners, but at the same time, they can be competitors. Moreover, capacity is often limited, leaving the supplier facing the dilemma of whether to reserve capacity for...

We examine how different strategies can be used to protect global manufacturers from the prevalent issue of supplier copycatting in emerging markets. To do so, we develop a theoretical framework that also contributes to the recent practitioners’ debate about who should be responsible for...