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~subject:"Supplier relationship management"
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Supplier relationship management
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Virtual reality
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Virtuelle Realität
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Koles, Bernadett
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Boyd, D. Eric
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Nieroda, Marzena E.
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Tóth, Zsófia
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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ECONIS (ZBW)
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Virtual reality and its impact on B2B marketing : a value-in-use perspective
Boyd, D. Eric
;
Koles, Bernadett
- In:
Journal of business research : JBR
100
(
2019
),
pp. 590-598
Persistent link: https://www.econbiz.de/10012024019
Saved in:
2
Becoming a more attractive supplier by managing references : the case of small and medium-sized enterprises in a digitally enhanced business environment
Tóth, Zsófia
;
Nieroda, Marzena E.
;
Koles, Bernadett
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 312-327
Persistent link: https://www.econbiz.de/10012162599
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