Traceability in food-supply chains is an emerging issue due to increased awareness of consumers about food safety and … the nature of food-supply chains that have become globalized. To implement traceability, there is a need to understand the … variables and their inter-relationships that impact traceability in a food-supply chain. This article utilizes interpretive …

to reduce unfair trading practices in the food supply chain. The secondary purposes are describing the economic reasons … of using bio certification and perspectives of using web trading platforms among food producers. Design …/methodology/approach: Data collection included face-to-face interviews with 15 Austrian and German farmers who operate on bio food markets as …