This text introduces 12 'drivers' for success based on the author's extensive research and experience in consulting. The roles of all the traditional business functions in supply chain management - marketing, sales, logistics, etc. - are also addressed

Author of the bestselling text Supply Chain Management, John T. Mentzer's companion book Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage has been developed as a supplemental text for any course dealing with strategy and supply chains. Written in an entertaining,...