modes: leasing and selling. Given a marketing mode, at the beginning of the first period, an incumbent supplier and the … monopolist always chooses the open supply chain in the leasing mode, although the exclusive supply chain is attainable in the …; otherwise, it chooses the leasing mode. Regardless of the chosen marketing mode, the open supply chain always occurs on the …

Recent press on piracy and digital goods touts the policy of leasing (as opposed to selling) as a “piracy killer ….” However, the effectiveness of leasing is still controversial for digital goods in terms of the profitability for alternate … results offer insights concerning the impact on firms utilizing alternate business models (i.e., selling or leasing) on …