Frankel, Robert; Goldsby, Thomas J.; Whipple, Judith M. - In: The International Journal of Logistics Management 13 (2002) 1, pp. 57-72
Efficient Consumer Response (ECR) is an industry‐wide initiative that is commonly believed to have fallen far short of its promised efficiencies and value. Many believe that unrealistic expectations among grocery industry participants are primarily at fault for this shortcoming. The level of...