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Channel coordination with quantity discounts and/or cooperative advertising

Karray, Salma; Surti, Chirag - In: International journal of production research 54 (2016) 17/18, pp. 5317-5335

Persistent link: https://www.econbiz.de/10011530210

Cooperative advertising in a supply chain with retail competition

Karray, Salma; Amin, Saman Hassanzadeh - In: International journal of production research 53 (2015) 1, pp. 88-105

Persistent link: https://www.econbiz.de/10010493956

The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing

Karray, Salma; Martín Herrán, Guiomar - In: International journal of production economics 244 (2022), pp. 1-19

Persistent link: https://www.econbiz.de/10013185374

Cooperative advertising for competing manufacturers : the impact of long-term promotional effects

Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: International journal of production economics 184 (2017), pp. 21-32

Persistent link: https://www.econbiz.de/10011642476

Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising

De Giovanni, Pietro; Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 272 (2019) 2, pp. 465-480

Persistent link: https://www.econbiz.de/10011942131

Assessing the profitability of cooperative advertising programs in competing channels

Karray, Salma; Martín Herrán, Guiomar; Zaccour, Georges - In: International journal of production economics 187 (2017), pp. 142-158

Persistent link: https://www.econbiz.de/10011705120

Cooperative advertising in competing supply chains and the long-term effects of retail advertising

Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of the Operational Research Society 73 (2022) 10, pp. 2242-2260

Persistent link: https://www.econbiz.de/10013532442

Cooperative promotions in the distribution channel

Karray, Salma - In: Omega 51 (2015) C, pp. 49-58

This paper investigates equilibrium strategies for both horizontal (HJP) and vertical (VJP) joint promotions (cooperative advertising) in the supply chain. A game theoretic model is solved for two setups: a centralized channel competing with a decentralized one (DC), and two competing...

Persistent link: https://www.econbiz.de/10011117334