Purpose – This manuscript aims to empirically examine logistics strategy in Guatemalan firms and compare the findings to recent research into logistics strategy research of USA firms. Design/methodology/approach – Data on logistics strategies and logistics outcomes were gathered from...

Problem definition. Product proliferation occurs in supply chains to produce diverse product portfolios from a limited variety of raw materials. In such a setting, upstream operational decisions are often plagued with high demand uncertainty, whereas downstream decisions are exposed to high...

Product proliferation occurs in supply chains to produce diverse products from a limited variety of raw materials. In such a setting, manufacturers can establish market responsiveness and/or cost efficiency in alternative ways. Delaying the point of the proliferation helps manufacturers improve...