This article analyses the effect of the East-European business environment on quality management as a means of operationalising chain management strategies. The particular focus on the Ukrainian agri-food business in combination with fifteen in-depth expert interviews reveals the infancy of...

The internationalization process of the retailing sector is still in its turbulent starting phase. The present process of retail internationalization has created new trends in the agri-food sector such as global sourcing and retail branding. The example of Metro Group Russia underlines this...