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A conceptual model for driving green purchase among Indian consumers

Trivedi, Prashant - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 49-59

can be used as a tool to promote sustainability and increase responsible consumption. Many products which have energy … which marketing can play in promoting sustainability among consumers in India. The factors which are responsible for …

Persistent link: https://www.econbiz.de/10012116476

What about the consumer choice? : The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain

Toussaint, Mariana; Cabanelas, Pablo; … - In: European research on management and business economics 27 (2021) 1, pp. 1-11

stakeholders. However, only a few studies have focused on sustainability in the foodindustry in terms of social responsibility from …

Persistent link: https://www.econbiz.de/10012433877

Contracting green product supply chains considering marketing efforts in the circular economy era

Li, Guo; Wu, Huamin; Sethi, Suresh; Zhang, Xiang - 2021

Green product design is an effective instrument for achieving a circular economy. Topromote green product development, downstream retailers often enter into contracts with upstreammanufacturers and market green products. This study considers a decentralized green product supply chain comprising...

Persistent link: https://www.econbiz.de/10014089301

Manufacturer's channel strategy with retailer's store brand

Wang, Lisha; Chen, Jing; Song, Huaming - In: International journal of production research 59 (2021) 10, pp. 3042-3061

Persistent link: https://www.econbiz.de/10012516533

Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain

Zhang, Chuang; Fang, Dalu; Yang, Xiaotong; Zhang, Xubing - In: Industrial marketing management : the international … 72 (2018), pp. 99-111

Persistent link: https://www.econbiz.de/10011887289

Brand network communities : leveraging brand relationships within the supply-chain

Hawkins, Matthew A. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 516-521

Persistent link: https://www.econbiz.de/10011771415

Private label brands : a relationship perspective

Sutton-Brady, Catherine; Taylor, Tom; Kamvounias, Patty - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1051-1061

Persistent link: https://www.econbiz.de/10011802579

Adapting premium FMCG strategies to luxury brands

Dollet, Jean Noel; Díaz, Angel; Fernández-Moya, … - In: International journal of business excellence 12 (2017) 1, pp. 46-65

Persistent link: https://www.econbiz.de/10011800723

Mail-in-rebate and coordination strategies for brand competition

Amrouche, Nawel; Pei, Zhi; Yan, Ruiliang - In: International journal of production economics 247 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013339083

Can brands claim ignorance? : unauthorized subcontracting in apparel supply chains

Caro, Felipe; Lane, Leonard; Sáez de Tejada Cuenca, Anna - In: Management science : journal of the Institute for … 67 (2021) 4, pp. 2010-2028

Persistent link: https://www.econbiz.de/10012522116

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