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Zhang, Wenqing; Li, Shanling; Zhang, Dan; Hou, Wenhua - In: European journal of operational research : EJOR 234 (2014) 1, pp. 99-107

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How can suppliers strategically involve downstream manufacturers in research and development collaboration? : a knowledge spillover perspective

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On the impact of advertising initiatives in supply chains

Zhang, Wenqing; Li, Shanling; Zhang, Dan; Hou, Wenhua - In: European Journal of Operational Research 234 (2014) 1, pp. 99-107

Advertising plays an important role in affecting consumer demand. Socially responsible firms are expected to use advertising judiciously, limiting advertising of “bad” products. An example is the advertising initiative adopted by several major food manufacturers to limit the advertising of...

Persistent link: https://www.econbiz.de/10011052606

Credit financing and channel encroachment : analysis of distribution choice in a dual-channel supply chain

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Creating social value through operational supply chain transparency

He, Shaohua; Liu, Lei; Liu, Qi; Fu, Shaoling - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 2333-2351

Persistent link: https://www.econbiz.de/10014531358