. Blockchain is a trust technology, and some coffee firms have embraced this technology to provide trust attributes to consumers … must be adopted and used. As theoretical and empirical research on blockchain technology adoption is scarce, this article … interviews, this article develops a blockchain technology adoption model based on factors relevant to individuals’ use behavior …

comes to the adoption of blockchain technology. Empirical research is missing that explores how exactly these barriers can … blockchain technology. In a second step, we investigate the agrifood industry and highlight differences in coping strategies … blockchain adoption is the widespread lack of understanding of the technology and its potential benefits. In the qualitative …

Innovative retailers in food supply chains have been exploring blockchain as part of an ongoing effort to reduce … investigate: how blockchain adoption affects incentives of supply chain members, and whether and how its anticipated benefits can … be realized. We find that blockchain-enabled full traceability brings direct revenue benefit to every supply chain member …