Background: Despite growing popularity, Circular Economy has not reached its full potential. One of the frequently mentioned success factors is the adoption of a Circular Business Model. However, fueled by (too) many constraints, its implementation is often hampered by so-called vicious cycles....

Thought of Circular economy (CE) or circularity is widely accepted by corporations, academics and social & environmental concern individuals and organizations that create new opportunities & challenges to adapt and practicing in industry and customers. This model is sustainable in terms of a...