The advent of the Internet and electronic communications has enabled companies to be more responsive to their customers. However, the same technological advancements are changing the marketplace and providing an impetus for changes in strategic alliance and partnership structures. Successful...

Purpose – The purpose of this paper is to explore the phenomenon of asymmetric supply chain relationships and investigate how firms manage these relationships. Design/methodology/approach – Using grounded theory methodology, qualitative data was accumulated from experienced supply chain...

Purpose – The concept of supply chain orientation (SCO) has been described in multiple ways in previous research. The purpose of this paper is to integrate previous descriptions and further develop the structural element of SCO including the areas of organizational design, human resources,...