Purpose – IThe purpose of this paper is to focus on manufacturers and suppliers who engage in strategic relationships for quality improvement and new product development. Depending on the balance of bargaining power in the relationship, each partner's resource commitment to the activities such...

Purpose – The purpose of this paper is to explore how high‐performing companies in the fashion industry align their supply chain strategy with their competitive priorities. Design/methodology/approach – In order to answer the research question, case study research on four fashion companies...