The term “value chain” encompasses a variety of ideas and concepts. This paper identifies two major themes: a “macro” perspective of how markets operate and, at the other extreme, a process‐driven “micro” view of the individual firm itself. Focusing on the latter in particular, it...

Purpose – The purpose of this research is to argue that a number of organisations focused their efforts on developing sophisticated supply chains such that their managerial focus became myopic, and many lost sight of their markets and their customers, missing the fact that the customers,...

Purpose – The purpose of this research is to understand the current developments in business models that are aimed at meeting changing market characteristics, many of which require specific customer service responses. Design/methodology/approach – The paper presents a conceptual model that...

Purpose – The paper aims to focus on and discuss the differences between the demand chain led organization and the supply chain led organization. Design/methodology/approach – The paper uses a desk‐based approach to data collection and provides analysis and discussion of the issues....

This article is a corollary to three articles published earlier in Management Decision . More precise definitions of a modern value chain are proposed, in terms of it being a business system that creates end‐user satisfaction and realises the objectives of other member stakeholders....