Xu, Yurong; Yen, David C.; Lin, Binshan; Chou, David C. - In: Industrial Management & Data Systems 102 (2002) 8, pp. 442-452
Now customer relationship marketing (CRM) solutions might be the hottest topic in business world. CRM impelled the growth of both B2B and B2C markets. But the issue is how to apply the cutting‐edge CRM solutions. Do people really understand what CRM is and why they should install CRM? The...