Purpose: This study aims to empirically investigate the relationship between the directions of pressures affecting green supply chain management (GSCM) and supply chain (SC) performance. Design/methodology/approach: This research is based on a survey because there is no archival database...

Purpose – This study aims to empirically investigate the relationship between the directions of pressures affecting green supply chain management (GSCM) and supply chain (SC) performance. Design/methodology/approach – This research is based on a survey because there is no archival database...