Ro, Young; Hung, Kuo‐Ting; Tangpong, Chanchai - In: International Journal of Commerce and Management 22 (2012) 1, pp. 53-74
Purpose – The purpose of this paper is to investigate whether a gender effect exists in firm compliance decisions in … compliance in the buyer‐supplier relationship was found. This finding indicates support for the gender role hypothesis and not … for the gender stereotype or gender equality hypotheses. Originality/value – Compliance in relational exchanges has been …