Purpose – This paper aims to empirically explore demand-related information sharing in the extended supply chain. Design/methodology/approach – Through a single, embedded case design, a range of methods are used to collect data from companies representing three different supply chain tiers,...

Effective supply chain management gains much attention from industry and academia because it helps firms across a supply chain to reduce cost and improve customer service level efficiently. Focusing on one of the key challenges of the supply chains, namely, demand uncertainty, this dissertation...