Felipe Scavarda, Luiz; Reichhart, Andreas; Hamacher, Silvio - In: International Journal of Operations & Production Management 30 (2010) 2, pp. 205-224
Purpose – The need for an efficient provision of product variety has been widely established as a means of competing in the marketplace, yet previous studies into the management of product variety have commonly analysed products in isolated developed markets. The purpose of this paper is to...