Purpose – The purpose of this paper is to examine the relationship between strategy and flexibility in new product development, and the operational and financial performance in the supply chain context. The motives for conducting this research are to introduce the supply chain strategies and...

The focus of this paper is on supply chain strate- gy formulation. A conceptual theory approach is used for investigating and identifying the relationship between multi- ple elements, dimensions, forces and factors that influence and affect the supply chain strategy formulation in Green- field...