Chan, Kara; McNeal, James - In: Young Consumers 7 (2006) 3, pp. 39-50
survey of 1,008 rural children ages six to 13 in four Chinese rural provinces was conducted in March 2003. Questionnaires … and other activities, and attention to advertising among rural children in mainland China. Design/methodology/approach – A … was appointed to administer the data collection. Findings – Ninety‐eight percent of rural Chinese children have access to …