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The impact of brand confusion on sustainable brand satisfaction and private label proneness : a subtle decay of brand equity

Kocyigit, Orhan; Ringle, Christian M. - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 195-212

Persistent link: https://www.econbiz.de/10009409560

Sustainability and collaboration in supply chain management : a comprehensive insight into current management approaches

Kersten, Wolfgang (ed.); Blecker, Thorsten (contributor); … - 2013 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009787200

Adapting to the future : maritime and city logistics in the context of digitalization and sustainability

Jahn, Carlos (ed.); Kersten, Wolfgang (ed.); … - Hamburg International Conference of Logistics <2021, … - 2021 - 1st edition, version 2

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and sustainability. They present simulation studies, systems and models for optimizations and digitalized solutions with a focus on maritime as...

Persistent link: https://www.econbiz.de/10012703760

Data science in maritime and city logistics : data-driven solutions for logistics and sustainability

Jahn, Carlos (ed.); Kersten, Wolfgang (ed.); … - Hamburg International Conference of Logistics <2020, … - 2020 - 1st edition

Persistent link: https://www.econbiz.de/10012387538

Logistics 4.0 and sustainable supply chain management : innovative solutions for logistics and sustainable supply chain management in the context of industry 4.0

Jahn, Carlos (ed.); Kersten, Wolfgang (ed.); … - Hamburg International Conference of Logistics <2018, … - 2018 - 1st edition

Persistent link: https://www.econbiz.de/10011990550

Sustainability in logistics and supply chain management : new designs and strategies

Kersten, Wolfgang (contributor); … - 2015 - 1. ed. [Elektronische Ressource]

The HICL-Conference celebrates its 10th anniversary, indicating major interest in the research fields of supply chain management and logistics. They are dedicated to make recommendations for new approaches and solutions that enable companies to cope with current and future challenges in supply...

Persistent link: https://www.econbiz.de/10012157983

Digitalization in maritime and sustainable logistics : city logistics, port logistics and sustainable supply chain management in the digital age

Jahn, Carlos (ed.); Kersten, Wolfgang (ed.); … - Hamburg International Conference of Logistics <11., … - 2017 - 1st edition

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and supply chains. They present business models and investment options for enhanced strategic decision making as well as recent approaches for...

Persistent link: https://www.econbiz.de/10012157984

Digital transformation in maritime and city logistics : smart solutions for logistics

Jahn, Carlos (ed.); Kersten, Wolfgang (ed.); … - Hamburg International Conference of Logistics <2019, … - 2019

Persistent link: https://www.econbiz.de/10012157988

Changing tides : the new role of resilience and sustainability in logistics and supply chain management : innovative approaches for the shift to a new era

Kersten, Wolfgang (ed.); Jahn, Carlos (ed.); … - Hamburg International Conference of Logistics <2022, … - 2022 - 1st edition

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and supply chain management. They present opportunities for enhancing resilience and sustainability as well as recent approaches for supply chain...

Persistent link: https://www.econbiz.de/10013435438

Digitalization in maritime and sustainable logistics : city logistics, port logistics and sustainable supply chain management in the digital age

Jahn, Carlos (ed.); Kersten, Wolfgang (ed.); … - Hamburg International Conference of Logistics <11., …; … - 2017 - 1st edition

Persistent link: https://www.econbiz.de/10011755682