Purpose The purpose of this paper is to shed light on the relationship between the adoption of Social Accountability 8000 (SA8000) – which is considered the most important ethical certification standard – and firm performance, building on agency and contingency theories....

Purpose – This paper aims at investigating the rather unexplored issue of how green innovators address the knowledge needs emerging when initiating a sustainability path, comparing their knowledge strategies with those of non‐green innovators. Design/methodology/approach – The authors...