sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was … fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers … that the relationship between ATSL and two CBBE blocks (i.e. brand building block (BBB) and brand understanding block (BUB …

was found between the importance of fashion brand sustainability and consumers' decisions to buy sustainable clothing … products. However, the sustainability of a fashion brand or product is among the least important factors in their purchasing … various factors that may influence consumer behaviour, such as the sustainability of a fashion brand or product, potentially …

textile and fashion industries. This is mainly due to improper marketing communication of sustainable subjects or a rather low … marketing communication of sustainable fashion. As part of the above objective, we attempt to propose the general trend in … of sustainable fashion houses on consumers from Generations Y and Z and its comparison with previous research for the …