businesses. This focus should be applied to all marketing principles. Unlike research on contributions, which emphasizes its … tested on the brand I feel Slovenia, where sustainability is incorporated as the main branding idea. Our analysis shows that … identity elements of the I feel Slovenia brand clearly indicate brands' focus on nature and sustainable concepts …

States over the past few years. In Slovenia, they have found their way into the Constitution and into the key strategic … sustainability goals and the circular economy are internalized in consumer law and policy in Slovenia, with an emphasis on civil law …