Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the...

Opportunities, challenges, and uncertainties: the African Business Environment – Dr. Franklin Ngwu and Dr. Okey Nwuke Opportunities, challenges, and risks: The South African Business Environment – Dr. Kingsley Amaechi -- 2.The sustainability challenge: Developing strategic advantage – Dr....

Purpose – The increasing emphasis on sustainable practices requires innovative strategies and responses from the marketer. The fundamental purpose of marketing is re‐viewed in the light of growing demands for quality of life and the sustainability of resource use, and responsibility to...